A bottle of ketchup that features Ed Sheeran's infamous Heinz tattoo has sold for record price
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Ed Sheeran's bottle of Heinz ketchup sold for $1,823.47 at an auction. Heinz |
A bottle of Heinz Tomato Ketchup, which features Ed Sheeran's infamous Heinz tattoo, sold for $1,823.47 (£1,500.00) at Christie's Auction House London, setting what the company believes is a world record.
There are only 150 of the "Ed Sheeran x Heinz Tomato Ketchup, Tattoo Edition" bottles in circulation and each one is signed by Sheeran himself.
All money raised from the bottles will be donated to Sheeran's nominated charity, East Anglia's Children's Hospices, and Heinz's nominated charity, Rise Against Hunger.
The bottle, which was bought for $1,823.47 (£1,500) in a bidding war at Christie's Auction House London on Thursday, is decorated in a number of the singer's tattoos, with his Heinz logo prominently displayed.
Heinz believes the incredible price tag set a world record for the most expensive bottle of ketchup.
Sheeran's Heinz tattoo (right) inspired the design of the ketchup bottle (left). |
Each one is signed by Sheeran himself and comes in a novelty speaker box.
Only 150 bottles featuring Sheeran's tattoo exist. |
"Over the years Ed has professed his love for Heinz many times," Heinz spokesperson Jamie White
"From demanding it in fancy restaurants the world over, to making sure he always has a bottle or ten on tour with him, to tattooing the label on his arm."
Now, the singer and Heinz have collaborated again to launch the limited-edition ketchup bottle to celebrate the company's 150th birthday.
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